Misogi

A school project that I took the lead on and did the illustration and construction of. The project was to create a fictional flavored water brand and style the packaging for it. Misogi is a Japanese Shinto practice of ritual purification by washing the entire body, it was chosen by a group member as we wanted the brand to convey a sense of health and cleansing. The Shinto Torii shrine was chosen for the logo to represent the culture that the name comes from. This product would be an infused water, so there are small bags of dried/preserved fruit which would come with it in order to improve shelf life. Each flavor combination has different health benefits which is noted on the bag.

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